Achieve your brightest blonde yet with this highly concentrated purple shampoo that neutralizes brassiness while hydrating from root to tip. The sulfate-free formula lathers richly, toning and brightening hair after just one use. Perfect for natural or color-treated blonde, lightened, and grey hair, this shampoo is scientifically proven to deliver 3x brighter results compared to leading purple shampoos. Maintain your blonde’s vibrancy while repairing damaged bonds for healthier-looking hair.